“We were approached by Durham Distillery to help them develop their brand and give them a distinct position in the crowded spirits market.

The story of our involvement with Durham Distillery goes way back to October 2012 and our work with Channel4 and Secret Millions. On set we met Jon Chadwick, project director and former NHS chief executive. We worked closely with Jon during the two week programming schedule.

Fast forward six months to July 2013 and we were once again approached by Jon. Following several months of researching and planning, he had decided to set up a distillery in his hometown of Durham, and he wanted our help to realise his vision.

Whilst ‘craft’ distilleries have seen something of a boom in recent years across the UK, this was to be England’s northernmost distillery and a first for the North East region. Jon was anxious and eager to make it a success.”

“We began with a period of strategic consultation, helping Jon understand the importance and role of brand as a business asset, writing a brand definition, creating a brand promise (Good Honest Spirits), and identifying a target audience. With these corner stones set and the name for the distillery already agreed, we began the process of visual identity design.”

“Once this was agreed we began rolling out the identity and message across print, online and packaging. Durham Distillery and it’s flagship product, Durham Gin (which we were involved in the development of), has been a huge success since it’s launch and we’re looking forward to working with the brand as it moves forward.”