Ocio Studio has worked on a new brand and designed packaging for the Womanizers’ most luxurious creation yet – truly the Prada of sex toys, the ultimate toy for women who are looking for more than just another device to play with.
The circle, a key graphic element, has a metaphoric connotation for both technology and emotion. It represents the power of women, a symbol for a goddess, and the sun. Moreover, it can represent infinity, being complete, and feeling whole.
With a clean look that is sophisticated and feminine, a colour scheme of balanced and bold tones in combination with gold brings a bit of luxury to the overall look without it being indelicate. “Define Your Luxury” is the key message of the product.
This product is perfect for women who love self-care and wants to enhance their freedom for intimate pleasure. The project is unique for its exclusive and refined look, without it being ostentatious.
Working for the brand is a strong journey to contribute to empowering women with bold choices and self-fulfilment. Womanizer wipes out social stigma about sexuality, support body positivity and strongly believes in reinforcing their customers’ self-esteem and confidence. Their innovative products are high-quality, use the highest grade materials and strive for the best level of expertise in all the communication about sexuality.
Since its inception, Womanizer has been empowered to find its individual sexual fulfilment and has already sold more than 3 million products worldwide. This is just the beginning of breaking down social stigmas.
- Agency/Creative: OCIO
- Article Title: Womanizer Premium 2 Packaging Design by Ocio Studio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Berlin
- Market Region: Global
- Project Deliverables: Brand Design, Creative Direction, Packaging Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Technology
- Keywords: Beauty, Branding, Womanizer, Health, Berlin, Circle, OCIO Studio, Self-care, Self-love, Women, Pleasure, Sex Toy
Design Agency: OCIO Studio
Photography: Lena Smirnova