Wokuma! is an Asian fusion fast-food brand born in Zurich, Switzerland — and built for scale.
Created by Industria Branding Co., the project involved naming, brand strategy, visual identity, packaging, and motion design. The goal: to launch a bold, modern, and flavorful brand ready to energize Zurich’s competitive fast-casual scene and expand across borders.
From the start, the client’s ambition was clear — to craft more than just a good-looking restaurant. Wokuma! needed to be a full-sensory experience: vibrant, scalable, and infused with movement. A brand that could live across signage, uniforms, digital platforms, and packaging — with the personality to turn first-time customers into loyal advocates.
The name Wokuma! fuses wok, the essential high-heat cooking tool, with umami, the fifth basic taste — a Japanese word meaning “delicious savory flavor.” The result is a rhythmic, punchy name that reflects the brand’s fast, craveable offerings. The exclamation mark isn’t just a graphic detail — it captures the spirit of the brand: dynamic, playful, and full of energy.
The identity system was designed to reflect that motion and boldness. We created a custom logotype, vibrant color palette, expressive typography, and motion-driven visuals. Headlines like “Let’s Wok!” and “Full speed, full flavor” define the brand’s confident voice, while playful packaging, social templates, and kinetic graphics keep it fresh and scalable.
From its verbal tone to its digital touchpoints, Wokuma! isn’t just a place to eat — it’s a brand that moves.
CREDIT
- Agency/Creative: Industria® Branding Co.
- Article Title: Wokuma! A Bold New Identity for Fast Asian Fusion in Zurich by Industria Branding Co.
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Porto Alegre
- Market Region: Europe, North America
- Project Deliverables: Animation, Art Direction, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Brand World, Branding, Character Design, Copywriting, Creative Direction, Design, GIF Animation, Graphic Design, Icon Design, Identity System, Illustration, Label Design, Logo Design, Motion Graphics, Packaging Design, Packaging Guidelines, Pattern Design, Poster Design, Research
- Industry: Hospitality
- Keywords: brand identity for fast food restaurant, food brand identity design, restaurant branding agency, fast casual restaurant branding, restaurant logo and packaging design, food packaging design agency, food packaging design agency, branding for food startups, restaurant visual identity design, modern food brand identity, restaurant branding case study, global food branding agency, branding agency, industria branding, byindustria
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Credits:
Branding: Industria Branding Co.
