Wobbly is a candy brand. Their main audiences are children. They wanted to attract their audience with a fun, loving and colorful packaging design. The candy is made out of Real Fruit Pulp. The design shows jelly fish illustration as the main content is jelly candy. The illustration is mainly introduced as children like to have characteres and play with them. The illustration gets adapt to various flavours. Currently into strawberry and mango. The wordmark type gives the bold and jelly nature to it. It also has fruits floating graphics as per flavours. The design gives a whole sense of kiddish and vibrant color which attracts children. The material used to pack is a plastic matte finished wrapper which give a bit elegant touch to it.
The main aim is to make this package a whole different, contemporary and a cheerful look so children should love and enjoy the candy.
CREDIT
- Agency/Creative: Mullen Lowe Lintas
- Article Title: Wobbly Packaging Design
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: India
- Market Region: Asia
- Project Deliverables: Illustration, Packaging Design, Tone of Voice
- Format: Wrap
- Substrate: Plastic
