Mayday were responsible for the brand positioning, naming and packaging design for One Acre, which reflects the individual small tea gardens in Rwanda, Kenya and Uganda where these exceptional teas have been grown for generations by expert producers, on land no bigger than one acre.
Using a fresh, bold colour palette, the designs feature intricate, hand-drawn illustrations by Kate Forester and beautifully crafted product stories that tell the story of each particular variant, from the small holding where the leaf is grown to the delicate taste of the freshly brewed cuppa.
CREDIT
- Agency/Creative: Mayday London
- Article Title: Mayday London – One Acre Tea, Cafedirect
- Project Type: Packaging
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
