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Wishnia Rebranding for Chebaturochka One of Poultry Meat Producers in the Ukraine

Wishnia Rebranding for Chebaturochka One of Poultry Meat Producers in the Ukraine

Task:Rebranding for one of the most famous Poultry Meat Producers in the country. Solution: The main factors, which determine consumer choice in varieties of this product are visual perception of the quality, originality and environmental friendliness. While designing of the packaging we held up the ideals of naturalness and simplicity in order to focus more on the genuineness of the product. The style of logo is designed to support the overall concept of “village production”. The blue as a brand-color was chosen not by chance. It symbolizes ease, care and reliability and has great credibility. Another advantage is the fact that the competitors don’t use such color layouts. This allows the client to stand out favourably in retail.

CREDIT

  • Design Agency: Wishnia
  • Organisation/Project Type: Agency, Non Published Concept Design
  • Article Title: Wishnia Rebranding for Chebaturochka One of Poultry Meat Producers in the Ukraine
  • Brand / Project Name: Chebaturochka
  • External Design Credits: creative director Korytina Viktoriia, art director Alona Beseda, designer Dontsova Alexandra, strategic marketer Anastasiia Leha, copywriter Yana Perevalo
  • Strategic Deliverables: Tone of Voice
  • Design Deliverables: Packaging Design, Brand Identity, Brand Redesign, Graphic Design, Retail Brand Design, Rebranding
  • Location: Ukraine
  • Market Country: Ukraine
  • Market Region: Europe
  • Product Category: Fresh Food
  • Consumer Packaging Format: Box, Clamshell
  • Consumer Substrate / Material: Pulp Carton

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