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Wishnia Designs La Lieue Marinea to Transform Matcha Packaging into a Sensory Voyage

Wishnia Designs La Lieue Marinea to Transform Matcha Packaging into a Sensory Voyage

Honoring the ocean’s rhythm through design

Inspired by the ebb and flow of the tides, la lieue marinea is a matcha-infused beverage collection that celebrates the harmony between the ocean and nature’s most vibrant botanicals. Rooted in the mysticism of the sea, the design tells a story of fluidity, balance, and renewal, with each color variation reflecting the unique essence of its matcha blend.

From the deep blues of the blue matcha to the earthy greens of the green matcha and the delicate pinks of the pink matcha, each can is crafted to evoke a distinct mood and sensory experience. The celestial motifs, undulating waves, and symmetrical compositions channel the quiet power of the sea, creating a visual narrative that feels both timeless and deeply connected to nature.

Le matcha bleu: infused with blue matcha, this variant embodies the tranquility and vastness of the ocean. The deep blue hues can reflect serenity and depth, while the starry elements hint at the mysteries hidden beneath the waves.
Le matcha vert: a tribute to green matcha, this design echoes the vitality of lush seaweed forests and coastal greenery. The rich, grounding tones, like fresh ocean air, invite a mindful refreshment.
Le matcha rose: this version captures the delicate beauty of pink matcha and celebrates soft sunsets and the warm embrace of the horizon. Its soothing, dreamlike palette speaks of calm and gentle energy.

The bold typography mirrors the resilience and movement of the sea, while the textured background adds an organic touch, reinforcing the connection to nature. Every wave, every ray of light, and every guiding star is deliberately placed to transform the can into an object of ritual and appreciation—a moment of stillness amid the tide.

La lieue marinea is more than a matcha drink; it’s a voyage—a reminder to embrace nature’s wisdom, sip slowly, and drift into the rhythm of the sea.

CREDIT

  • Agency/Creative: Wishnia
  • Article Title: Wishnia Designs La Lieue Marinea to Transform Matcha Packaging into a Sensory Voyage
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: France
  • Agency/Creative City: Sofia
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Can
  • Industry: Food/Beverage
  • Keywords: matcha, can, packaging

  • Credits:
    Creative Director: Viktoriia Korytina

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