Winggo Bubble Tea – Brand Evolution 2025
Strategic Brand Refresh & Ecosystem Expansion

Winggo entered a new repositioning phase to strengthen its image as a trusted milk tea brand while expanding into tea and beverage ingredient distribution. This evolution positions Winggo as a brand operating within a comprehensive ecosystem across the beverage industry.
With a well-established nationwide chain store system and strong replication capability, the project went beyond a visual update. It marked a strategic shift designed to elevate brand perception and build a foundation for scalable, sustainable growth.

From Friendly Chain to Modern Brand

The concept reflects Winggo’s transition from a friendly milk tea chain to a modern brand with clearer identity and stronger industry presence.
The strategy was guided by three core pillars: Young – Dynamic – Professional.
Young — aligned with contemporary consumer culture.
Dynamic — adaptable and continuously evolving.
Professional — structured, consistent, and quality-driven.

These values shaped every creative and strategic decision throughout the evolution.

Brand Voice Refinement
Winggo’s verbal identity was streamlined to be more modern, confident, and energetic.
The renewed tone enables stronger engagement with digital-native audiences while maintaining the credibility required as the brand expands its role within the beverage supply chain.

Logo Refinement

At the heart of the evolution, the Winggo logo was carefully refined to align with its new positioning.
Structural adjustments improve clarity, balance, and scalability across platforms, while preserving existing brand familiarity. The refreshed color direction enhances vibrancy and visibility, reinforcing the freshness and energy of the beverage category.

The approach focused on elevation rather than reinvention—strengthening long-term brand equity while ensuring continuity.

Campaign Mascot Application

As part of the 2025 rollout, the Winggo mascot was refreshed as a campaign-driven asset to support youth engagement and enhance communication across digital and retail touchpoints.

Concept Statement

“Winggo – Fresh Energy for the Modern Beverage Journey.”
This concept positions Winggo not only as a product provider, but as a partner delivering positive energy and reliable value within the beverage ecosystem.