WinEdu, like its predecessor CC Book, is a company that excels in creating advanced learning guild books for students. With development over the years, WinEdu has oriented itself to become a leading education corporation in Vietnam, particularly in the fields of devices, online education, and offline education.

Challenges
Coming to Tree, WinEdu wants to build a strategic, methodical, and sustainable identification system that lays solid foundations for future brand image development. WinEdu’s founding team desires a youthful, dynamic, and flexible brand image with high synchronicity and academia.

Solutions
After researching, Tree Creative chose the image of a book as the main subject for the design with the color green as the core element for building a new image for the brand.
Books represent education— voices of knowledge— and the symbolic image of a “bird’s wing,” symbolizing students as birds flying far and high. This is also the visual development element of the brand and serves as a guideline for the overall brand strategy and brand image.
The color green represents trust and vitality while still ensuring the academic character that the brand is aiming for.
With long-term development in mind, Tree has built a strategy based on the Branded House structure, building sub-brands bearing the characteristics of the parent brand. This is a solid structure that will feature the identity of WinEdu.

Results
A long-term brand development strategy and a complete identity system have helped WinEdu establish a uniform brand identity and a more precise view of the brand’s development direction.