7 Metros (7 Meters) – In order to transform the Spanish oak into barrels, the straight trunk should reach a minimum height of seven metres without branches or knots. Just few of them reach the required quality.
The label includes a number seven made in real wood so every bottle has a singular one. Looking for best wine’s concept representation, the wooden seven is overlapping a debossed forest in paper.
CREDIT
- Agency/Creative: Moruba
- Article Title: Wine Packaging Design for LAN
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Packaging Design, Research
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper, Wood
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
