Wine Label That Pushes the Limitations of Print

Wine Label That Pushes the Limitations of Print

JAC& – Marli Russell

Marli Russell is the secondary label of established winery Mount Mary. Having built a great reputation over the years, Mount Mary are respected for their commitment to process, family and quality.

We spent a day at the family’s kitchen table exploring what Marli Russell could become and then worked together to co-create a brand that respects the past and shows excitement for the future. Working with trusted suppliers, we produced a wine label that pushes the limitations of print with a hand chiseled emboss that represents place, time and process.

CREDIT

  • Agency/Creative: JAC&
  • Article Title: Wine Label That Pushes the Limitations of Print
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Asia
  • Format: Bottle
  • Substrate: Glass

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