Cono Sur Orgánico is a Chilean winery that is deeply connected to the land and people where it is located, in the central valley of this wine-producing country. The winery came to DAf seeking to change their packaging to demonstrate their pride in their organic wineries, and to reflect the sustainability that is so central to their identity. Over time their packaging was no longer fulfilling their need to showcase their wines as being organic and sustainable while being elegant at the same time.

One of the iconic elements of past labels was a simple one-speed cruiser bicycle with Y-handlebars, the kind people ride in flatter rural areas of the country as transportation. The new label brings back this old friend, because this cruiser-style bike is one so many of their workers ride both along the bike paths that lead to the winery and within the winery itself.

On the label, the bike is depicted in a coppery foil, as part of a circle which is a nod to the golden ratio, showing off the simple yet perfectly geometric design on the bike. This is flanked by a sprig of blooming orange native South American wildflowers, as well as a butterfly, an important pollinator that thrives in and often flutters through organic vineyards. The label works equally well for each of the wine varieties depicted here, in their corresponding bottles, one a Pinot Noir, and the other a Cabernet Sauvignon, Carmenere, Syrah blend.

Despite these down-to-earth values, the brand never departs from its more premium roots, demonstrated in the simple design, printed on a matte label.