Making wine from overripe grapes is a risk that not every winemaker is willing to take. Because this type of grape produces a very modest quantity of finished product, and the danger of losing all the harvest increases with each day passing. Therefore, when Casa Vinicola Luca approached us to design a label for their successful experiment with Late Harvest wine, we knew that the main task in this project was to emphasize the exclusive nature of the product. After all, every drop of this drink is the quintessence of the winemaker’s labor and the unique character of the indigenous Viorica variety, from which this wine was created.
The label design for Luca Late Harvest dessert wine features a minimalist style, which underlines the exceptional status of this drink. The central element of the label is the calligraphic inscription, enhanced by the use of gold foil embossing and emboss. Artistic strokes support the inscription and act as a kind of metaphor for the dry vines from which the grapes were harvested. And the use of special textured paper enhances the feeling of the product’s exclusivity.
The calligraphic inscription used on the label continues the message set by the previous product in the producer’s lineup Brut Natur Sparkling Wine. However, while the inscription may look identical, it was redone with an addition of another writing tool, then scanned and embedded into the label design. The post-printing process here is also different, relying heavily on the highly textured paper, which emphasizes the foil stamping and embossing applied to the graphic element.
As a result, the label serves to emphasize the elegant hue of the wine contained within the transparent bottle, letting the drink become a design element in its own right. Thus, the entire packaging is an refined affair that reflects the delicacy and exclusive character of the wine, obtained through a long process from a large quantity of grapes and the ever present risk of botching the entire experiment due to various factors.
- Agency/Creative: 43oz - Design Studio
- Article Title: Wine Label Design for Casa Vinicola Luca Late Harvest by 43oz
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Moldova
- Market Region: Europe
- Project Deliverables: Graphic Design, Packaging Design, Photography, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle