Winder means “wind master”. Humans have always wanted to understand and control this natural force. The simplest form of wind is the speed of the rapid accumulation and flow of air caused by different temperature differences. Intangible is one of the most mysterious attributes of wind. Different speeds of wind flow bring different senses to people, soft, gentle, strong and so on. Wind is never a single sensory experience, but often accompanied by olfactory experience. It is a more accurate sensory scale to measure the olfactory experience brought by perfume of different concentration with the dimension of wind speed. The invisible wind cannot be captured, but there are always ways to see the path left by the wind. Landforms, mountains, rivers, trees and creatures all have these deep and shallow traces, which are accompanied by slow experience. To summarize and deepen the experience of the force of nature with the sense of smell is what the brand Winder wants to express.
Winder perfume bottle shape texture strong fastidious, use of the spiral structure of the simple desire to harness the wind, through the control and change into the sensory, all of the visual language in interpreting the formation of the wind speed changes, extending to the path of the wind, the Winder here you can feel the wind is quietly elegant can be thick. Every breath of Winder is with you, surrounding you, cleansing your body.
Winder means “wind master”. Humans have always wanted to understand and control this natural force. The simplest form of wind is the speed of the rapid accumulation and flow of air caused by different temperature differences. Intangible is one of the most mysterious attributes of wind. Different speeds of wind flow bring different senses to people, soft, gentle, strong and so on. Wind is never a single sensory experience, but often accompanied by olfactory experience. It is a more accurate sensory scale to measure the olfactory experience brought by perfume of different concentration with the dimension of wind speed. The invisible wind cannot be captured, but there are always ways to see the path left by the wind. Landforms, mountains, rivers, trees and creatures all have these deep and shallow traces, which are accompanied by slow experience. To summarize and deepen the experience of the force of nature with the sense of smell is what the brand Winder wants to express.
CREDIT
- Agency/Creative: B&W Graphic Lab
- Article Title: Winder Parfum Packaging Design Concept Created by B&W Graphic Lab
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: China
- Agency/Creative City: Shanghai
- Market Region: Asia
- Project Deliverables: Brand Design, Graphic Design, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Fashion
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Credits:
Designer: Ben Xu
Designer: Wei Hou