“ Focused on the target group of elegant and passionate women the packaging combines a reduced but classy design with a premium production.”
The strapline “every woman should feel like a diva“ can be associated to the gold-dusted pralines and also to the packaging itself. “Charming, self-confident and inspired by divas like Audrey Hepburn the luxury packaging concept is reminiscent of valuable jewelry or presentation boxes. In reference to classic fragrance labels the colour was selected as simple black and white, the black bow with its gold charm recalls high-quality lingerie wrappings.”
CREDIT
- Agency/Creative: WIN creating images
- Article Title: WIN creating images – Lindt DIVA
- Project Type: Packaging
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
