Win Creating Images created Modjo – No Alcohol, Much Fun.
Modjo is our creative answer to a growing demand for non-alcoholic drinks. A shot of fun, served straight up.
What’s left in a cocktail glass once the alcohol is taken out? Our creative case Modjo – a portmanteau of ‘mood’ and ‘joy’ – has the answer: non-alcoholic beverages are just as good as their alcoholic equivalents at creating a party mood and spreading good vibes.
The fluted glass bottle of the non-alcoholic gin taps into current interior design trends and refracts light like a swimming pool in high summer.
With its orange and pink hues vying for attention, the bold packaging is akin to looking through a prism. And the beverage itself? It’s the pot of gold at the end of the rainbow. An extra bonus: the base of the bottle contains a glass with the same elegant fluted design. Ideal for lazy summer evenings in the park and retail and gift displays alike.
CREDIT
- Agency/Creative: Win Creating Images
- Article Title: Win Creating Images Create Unpublished Packaging Design Concept
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Germany
- Agency/Creative City: Berlin & New York
- Market Region: Europe, North America, Global
- Project Deliverables: 3D Design, Art Direction, Brand Creation, Brand Design, Brand Naming, Brand Strategy, Creative Direction, Design, Packaging Design, Product Design, Structural Design
- Format: Bottle, Box
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2023/24
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Credits:
Brand Strategy & Packaging Design: Win Creating Images
