“Concrete packaging with hydrophobic surfaces.Klondike is a product for men to use after the shower. Condensation and splashes during the shower is revealing the branding of the product through hydrophobic surfaces that prevents the concrete to change color on contact with water. The branding is invisible when dry, it is unobtrusive and private when not in use. So branding is revealed by water itself.”
CREDIT
- Agency/Creative: William Lacharite
- Article Title: William Lacharite – Klondike Hydrophobic Packaging (student)
- Project Type: Packaging
- Format: Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
