Bruna Soranz is an interior designer and the creator of the Microcosmos methodology, which sees each project as its own universe. A living system, where time, space and nature interact continuously with those who inhabit it. Her approach values real well-being, conscious use of materials, the passage of time and sensory experience. More than decorating, she designs spaces that listen and adapt, respecting each person’s pace.

The brand already used a flat symbol  a bubble  to represent this universe. It was a good starting point, but still limited. The shape didn’t reflect the depth of the concept or the fluidity of the methodology. The challenge was to keep the essence while expanding the visual possibilities, creating something more organic, flexible and with presence.

The new identity was developed with this idea in mind. The bubble shape was kept as the base, but gained volume, texture and life. Versions with depth, 3D adaptations and flexible applications were created, making the symbol more dynamic and responsive  just like Bruna’s own projects.

The color palette starts from shades of green, reinforcing the link with nature and balance. Black and white bring clarity and structure, while orange adds warmth and energy. Every choice was made to communicate the central idea of the methodology: each space as a microcosm in constant transformation. The identity follows that thinking  simple, sensitive and made to move with time.

Beyond the symbol and colors, the project also focused on how the identity behaves in everyday use. The goal was to create a brand that works across platforms, with fluidity and consistency even in subtle changes. The microcosm idea is present in every detail from how the symbol unfolds, to how it interacts with space. The goal was to keep the concept alive, without tying it to just one visual expression.