Founded by Guilherme Lamarque, Lamar Arquitetura is starting a new chapter with a visual identity that reflects its purpose: to bring sustainability to the center of architecture, creating spaces that not only serve the present, but regenerate the future. The challenge was to consolidate this vision without resorting to industry clichés, allowing the brand to position itself more clearly and solidly in the market. More than designing buildings, Lamar Arquitetura seeks to transform the way we think about and interact with spaces, guaranteeing innovative solutions that combine design, functionality, and a positive environmental impact.

The logo was developed in a stencil typographic format, where the absence of parts of the letter symbolizes empty spaces and the resinification of construction. This approach avoids the obvious association with green, common in the segment, and brings a contemporary and strategic look. The visual identity needed to communicate modernity, commitment and a new way of thinking about architecture. For the colors, royal blue was adopted as the main tone, representing depth, confidence and a visionary look to the future. The palette is completed with white, sand and lead gray, balancing sophistication, lightness, and a connection with the materiality of sustainable architecture.

In the layouts and applications, we explored line graphics that dialog directly with the concept of the stencil, reinforcing the idea of modularity, adaptation and continuous construction. The graphic structure creates a balance between solidity and fluidity, conveying the innovative essence of the brand. These elements generate a minimalist aesthetic that is nevertheless full of meaning, making the visual identity unique, versatile and memorable. The result is a brand that synthesizes Lamar Arquitetura’s commitment to designing spaces that not only integrate with the present, but regenerate the future, transforming cities and improving the quality of life of those who inhabit them.