We accompanied Indie Drinks in the creation of an apple liqueur, emblematic of Swiss culture. Wilhelm Apfel Liqueur is inspired by the story of William Tell (Wilhelm Tell, in German), the legendary hero of the Swiss founding myths. In order to enhance the Swiss nature, we have imagined a fresh, gourmet and mountainous graphic universe set in scene by its back label printed in recto/verso. From its brand identity to its packaging identity, this original creation distills a sweet and sour universe. The cork stopper, the engraved cap, the paper material, the swelling varnish on the typography and the silver gilding are all details that premiumize this 100% Swiss liqueur.

On the nose, you immediately recognize the familiar flavor of the break apple. Crisp acidity and a balanced sweetness. Just as we know and love it since childhood. On the palate, a pleasant freshness and the taste of the apple come together and makes you want more after the first sip!

Wilhelm stands for the aromatic bull’s eye of our Swiss apple. For the indescribable Sweet & Sour we’ve loved since biting into our first break apple. Wilhelm symbolizes our drive for the freedom we cherish but never take for granted.

We accompanied Indie Drinks in the creation of an apple liqueur, emblematic of Swiss culture. Wilhelm Apfel Liqueur is inspired by the story of William Tell (Wilhelm Tell, in German), the legendary hero of the Swiss founding myths. In order to enhance the Swiss nature, we have imagined a fresh, gourmet and mountainous graphic universe set in scene by its back label printed in recto/verso. From its brand identity to its packaging identity, this original creation distills a sweet and sour universe. The cork stopper, the engraved cap, the paper material, the swelling varnish on the typography and the silver gilding are all details that premiumize this 100% Swiss liqueur.