WildxSoda is a clean vodka soda RTD that is based on three simple ingredients with no sugar, no carbs and no additives. We partnered with our client to create a brand that easily aligns itself with a wide audience which appreciates clean aesthetics to match the drink itself.
We position WildxSoda early in the night, before words are slurred and memories start to fade. It’s when people feel and look their best. This is a strong space to be in which effortlessly lets the brand talk both about the party element and the health factor without the two feeling like a contradiction. It’s all about starting off the right way.
CREDIT
- Agency/Creative: Society
- Article Title: WildxSoda – A Clean Vodka Soda With No Sugar, No Carbs and No Additives
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: New Zealand
- Market Region: Oceania
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Experience, Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design, Photography, Product Architecture, Research, Tone of Voice
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
