Rose flavored drinks and rose colors are often targeted more towards the female demographic and our brief was to redesign the Wilderer Rose Water Gin label and box packaging to would appeal to both male and female gin drinkers. The design needed to be slightly more aggressive and the pink needed to stand out and appeal to both sexes. The punk-influenced design helped to convey a more fun, playful, no rules apply type of gin that is open to all gin drinkers regardless of class or gender. This design extended to through their branded lip balm.
CREDIT
- Agency/Creative: Navy Creative
- Article Title: Wilderer Rose Water Gin Label and Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: South Africa
- Market Region: Multiple Regions
- Project Deliverables: Brand Rejuvenation, Brand World, Packaging Design, Rebranding
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
