Widarto Impact Represents the Essence of the Sarong on the New Ardan Sarong Packaging
Sarong Ardan is one of the sister brands of Sarong Ketjubung. By targeting the middle low segment of young people, Ardan Sarong has a great potential to grow in the middle down sarong market.
We want to represent the vision of the sarong brand through premium packaging and simplicity. We chose a combination of black and halftone in blue which gave a casual, dynamic and youthful vibe.
Although targeting the middle market and down, Sarong Ardan wants to give the impression of prestige to its customers. This is one of Widarto Impact’s strategies when launching the Ardan Sarong Brand in 2014.
- Design Agency: Widarto Impact
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Widarto Impact Represents the Essence of the Sarong on the New Ardan Sarong Packaging
- Brand / Project Name: Sarung Ardan packaging design
- Strategic Deliverables: Research / Insight, Brand Strategy, Product Naming
- Design Deliverables: Packaging Design, Brand Identity, Structural Design, Branding, Brand Creation, Brand Experience, Retail Brand Design
- Location: Indonesia
- Market Country: Multiple Countries
- Market Region: Multiple Regions
- Product Category: Fashion
- Consumer Packaging Format: Box
- Consumer Substrate / Material: Pulp Board, Pulp Moulded Fibre