Meneer Van Dillem is a local coffee brand name taken from the name of the Dutch master who first opened a coffee plantation during the Dutch colonial era in Trenggalek, Indonesia. We create a packaging system and identity that represents premium coffee with a specialty grade. We want to convey the impression of luxury in a simple appearance. We make the design of the packaging pouch with a golden basis, namely basic gold, light red gold, and green gold.
CREDIT
- Agency/Creative: Widarto Impact
- Article Title: Widarto Impact Do Rebranding Design for Meneer Van Dillem Koffie Packaging
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Indonesia
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Design, Brand Identity, Brand Redesign, Brand Rejuvenation, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Product Architecture, Rebranding, Research, Retail Brand Design, Tone of Voice
- Format: Bag
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
