Widarto Impact Creating Snack Tube Packaging for Chips To Go
Chips To Go develops potato combining with seafood. For this product, Chips To Go uses tube packaging as the main packaging for its snack products.
The challenge is for this type of snack packaging to be mastered by one of the international snack brands. Therefore, to be able to attract the eyes of consumers to try Chips To Go snack is to make STOPPING POWER on the packaging illustration, so that when consumers are on the shelf, it will attract consumers to try it.
- Design Agency: Widarto Impact
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Widarto Impact Creating Snack Tube Packaging for Chips To Go
- Brand / Project Name: Chips To Go Potato Seafood packaging design
- Strategic Deliverables: Research / Insight, Brand Strategy, Tone of Voice
- Design Deliverables: Packaging Design, Photography, Identity System, Graphic Design
- Location: Indonesia
- Market Country: Indonesia
- Market Region: Asia
- Product Category: Snack Food
- Consumer Packaging Format: Tube
- Consumer Substrate / Material: Pulp Board, Pulp Carton, Pulp Moulded Fibre, Pulp Paper