Chips To Go develops potato combining with seafood. For this product, Chips To Go uses tube packaging as the main packaging for its snack products.
The challenge is for this type of snack packaging to be mastered by one of the international snack brands. Therefore, to be able to attract the eyes of consumers to try Chips To Go snack is to make STOPPING POWER on the packaging illustration, so that when consumers are on the shelf, it will attract consumers to try it.
CREDIT
- Agency/Creative: Widarto Impact
- Article Title: Widarto Impact Creating Snack Tube Packaging for Chips To Go
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Indonesia
- Market Region: Asia
- Project Deliverables: Brand Strategy, Graphic Design, Identity System, Packaging Design, Photography, Research, Tone of Voice
- Format: Tube
- Substrate: Pulp Board, Pulp Carton, Pulp Moulded Fibre, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
