Petani is the name of a new brand of rice taken from the word Petani itself. Petani in English is the same as farmers. This is a young entrepreneurial movement that wants to restore Indonesia as a country rich in agricultural products, one of which is rice.
Petani rice brand is planted and harvested by local Indonesian farmers. This is in accordance with the vision of the client where he wants to revive agriculture in Indonesia and not just rely on rice imports from other countries.
Therefore, the Petani brand is served with premium quality rice, the best low sugar and processed with sophisticated machinery and experienced agricultural experts.
Widarto Impact developed from Brand Identity, logo design systems, graphics for packaging, websites and other branding applications.
CREDIT
- Agency/Creative: Widarto Impact
- Article Title: Widarto Impact Creating Packaging Design for Petani, New Premium Rice Brand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Indonesia
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Research, Retail Brand Design, Tone of Voice
- Format: Bag
- Substrate: Plastic, Pulp Fibre
