Blenxen is an isotonic drink with fresh lemon juice. With its herbal composition, Blenxen wants to appear smooth and elegant.
With a target market for men and women professionals, young people, and people who have a high level of activity.
We help Blenxen start from developing the basic concepts of brand identity, logo design system, brand identity, brand color system and two packaging variants for bottles and cans.
Through focus group research, Blenxen’s packaging design scores 8 out of 1 – 10, which means that if people open a refrigerator in a store to buy a drink, 85% say they are very interested in buying it.
CREDIT
- Agency/Creative: Widarto Impact
- Article Title: Widarto Impact Creating Design for Blenxen Isotonic Drink Bottle and Can Packaging
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Indonesia
- Market Region: Middle East
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Research, Retail Brand Design, Structural Design, Tone of Voice
- Format: Bottle, Can
- Substrate: Metal, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
