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Widarto Impact Creating Can Bottle Design for Roadhouse Cold Brew Variants

Widarto Impact Creating Can Bottle Design for Roadhouse Cold Brew Variants

Cold Brew is part of the development of Roadhouse coffee products. There are currently 3 cold brew coffee variants, namely Brew Tonic, Coco Moon and Skinny Frappe. Each presents its own unique taste.

For the cold brew variant, Roadhouse offers a can bottle concept as a package with a size of 330ml, this will provide a choice in enjoying coffee.

We made a design of cold bottle brew by applying the basic design of the Roadhouse packaging. With the dominant dark color with gold color design material, it further strengthens the premium impression of Roadhouse Coffee products.

CREDIT

  • Design Agency: Widarto Impact
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Widarto Impact Creating Can Bottle Design for Roadhouse Cold Brew Variants
  • Brand / Project Name: Roadhouse Cold Brew Packaging Design
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Brand Strategy, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Brand Creation, Graphic Design, Brand Experience
  • Location: Indonesia
  • Market Country: Indonesia
  • Market Region: Asia
  • Product Category: Beverages
  • Consumer Packaging Format: Can
  • Consumer Substrate / Material: Metal

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