Widarto Impact Creates a Premium Packaging Design for Roadhouse Premium Coffee
Roadhouse Coffee is a small cafe business brand that focuses on developing coffee in addition to cooking. Roadhouse offers premium coffee from Indonesia with the high-grade predicate.
To convey to potential customers, we design brand identities that are easily accepted, strong and characterised. On the packaging, we make designs that represent the impression and premium taste so that when the consumer holds the packaging, he feels a premium sensation which of course they feel is worth spending money to buy Roadhouse coffee.
- Design Agency: Widarto Impact
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Widarto Impact Creates a Premium Packaging Design for Roadhouse Premium Coffee
- Brand / Project Name: Roadhouse Coffee Packaging Design
- Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Brand Strategy
- Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Guidelines, Retail Brand Design
- Location: Indonesia
- Market Country: Indonesia
- Market Region: Asia
- Product Category: Beverages
- Consumer Packaging Format: Pouch
- Consumer Substrate / Material: Pulp Board, Pulp Carton, Pulp Paper