Roadhouse Coffee is a small cafe business brand that focuses on developing coffee in addition to cooking. Roadhouse offers premium coffee from Indonesia with the high-grade predicate.
To convey to potential customers, we design brand identities that are easily accepted, strong and characterised. On the packaging, we make designs that represent the impression and premium taste so that when the consumer holds the packaging, he feels a premium sensation which of course they feel is worth spending money to buy Roadhouse coffee.
CREDIT
- Agency/Creative: Widarto Impact
- Article Title: Widarto Impact Creates a Premium Packaging Design for Roadhouse Premium Coffee
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Indonesia
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Identity System, Packaging Design, Research, Retail Brand Design
- Format: Pouch
- Substrate: Pulp Board, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
