Hello.
This is Mrs.
Mrs. Wonna.
We set out to create something deliciously bold and seriously fun — a brand that makes healthy food feel joyful, not clinical. So we cooked up Mrs. Wonna, a wholesome food brand with a vibrant basket of offerings: from honey-based fruit jellies to pasta made for cozy, feel-good dinners.
These aren’t just snacks and staples — they’re building blocks for better habits. The all-natural ingredients and thoughtful recipes inspired us to bring a story to life, one full of warmth, nostalgia, and a bit of personality. That’s how our star was born: the kitchen muse, the guardian of good habits, the friendly face of wellness. Mrs. Wonna. (Yes, the name is ours — and yes, we’re proud of that.)
We grounded the visual identity in a playful retro aesthetic that feels familiar yet fresh. Think bold color palettes, friendly curves, and a hand-drawn portrait of our Mrs. — a character that makes the entire product line feel like it was designed by someone who genuinely cares what goes in your bowl.
From logo to labels, every element was designed to charm, surprise, and spark a little joy in the food aisle.
The retro style gave us a wide canvas for storytelling, and it blended beautifully with the brand’s physical space — a large, visually rich food zone that invites shoppers in with a wink and a smile.
The result? A design language that’s unmissable, lovable, and genuinely delightful.
Because at the end of the day, it’s what’s inside that counts — the clean ingredients, the thoughtful design, the warmth of the story, and the care poured into every product. That’s what makes Mrs. Wonna so special. It’s a reminder that good food, like good habits, starts from within.





CREDIT
- Agency/Creative: WEISS brand buro
- Article Title: Wholesome, Witty and Wonderfully Retro: Weiss Brand Buro Presents Mrs. Wonna
- Organisation/Entity: Agency
- Project Type: Product
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Novosibirsk
- Market Region: Asia, Europe, Global
- Project Deliverables: Branding
- Industry: Food/Beverage
- Keywords: Healthy Snacks
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Credits:
Designer: Alexandra Rosponomoreva
Creator: Alina Sviridenko