White River™ | Packaging Branding for famous dairy brand of Kyrgyz Republic.

Complete rebranding of about a hundred items of dairy products, including lines of different types of products: tetra packs, plastic cups, flexible and paper packaging. The design concept is based on the author’s vector illustration, which fully reflects the meaning of the trademark. This is a literal correspondence to the name, where the White River appears in the most beautiful form: showing both positive patriotism (the attractiveness of the country of origin, Kyrgyzstan is a mountainous country with large rivers), and the main message of the brand: “naturalness in every product of the brand.”

The design favorably emphasized the contrasting display of goods on store shelves. A common white bottom in the design, and a multi-colored bright top of all packages. Brand products are now easy to read (texts on a white background) and easily recognizable (a white river fills the shelf space widely). Even without showing the brand’s logo, it’s easy to see what brand represents them. The bright pinnacle of the tonal landscape perspective is most appealing to any viewer and quickly appealed to the consumer. Hidden packaging design feature inside typography: A white river flows inside all letters of product names!

White on the bottom – rarely used in design, usually the opposite is true, because it is light and colorless. But in this case, this is also the main concept of the brand name, and white perfectly emphasizes the meaning of the products – they are all white.

The packaging design also became the basis for promotional materials. The color top of the composition and the white bottom – perfectly divides any space, creating bright images. The combination with products that also divide the space into a white bottom and a colored top creates a strong catchy rhythm.