“An amazing team that delivered innovative ideas and concepts, White Bear encapsulated everything we had hoped for and we could not be happier with the results! Reactions have been incredibly positive. A company who we have worked with closely for many years said you have brought the company forward 80 years!” – Marcia Danton-Rees, Director, Capital Models Ltd/Swordfish Works Ltd
The Challenge: Swordfish Works are a Shoreditch based workshop that specialises in laser cutting. Using state of the art machinery, they can cut into an exciting array of materials on a large scale. Think anything from plastic to lychee fruit! We needed to position them as the A to Z of laser cutting, and develop an identity that showcases both their skills as a company and the boundless creativity that they help their clients realise.
Previously named ‘Capital Models Laser Cutting Department’, the new name Swordfish Works encapsulates the company’s precision and accuracy. The brand identity represents the high level of craftsmanship of the business and their problem-solving capabilities.
CREDIT
- Agency/Creative: White Bear Studio
- Article Title: White Bear Studio – How do you Create a Clear Cut Brand that Showcases a Variety of Services?
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Refinement, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Graphic Design, Rebranding, Research, Tone of Voice
- Industry: Manufacturing
- Keywords: colourful, colour, typography, creative branding, rebrand, laser cutting, lettering, logo
