3D Billboards have been taking some of the world’s cities by storm, offering brands the opportunity to create immersive, eye-catching visuals that stand out in a sea of traditional advertising. These dynamic displays have the power to not only grab attention but also engage passers-by in ways that static ads simply cannot. The benefit of these OOH (Out-Of-Home) activations is evident—bystanders are more likely to capture and share content featuring the brand’s creative display on social media, thereby generating organic buzz and expanding the campaign’s reach. For brands, this means extended exposure without additional media spend, as the public themselves become informal promoters.

For Ramp, one of the world’s fastest-growing fintech companies known for their innovation and forward thinking approach, a 3D billboard installation was a perfect fit. Having collaborated with Ramp across a variety of previous content projects, we helped them produce this striking animation. We took their brand and motion guidelines and developed an elegant, minimalist animation that stayed true to Ramp’s ethos—communicating how they take something complex and make it accessible and effortless for their users. The creative process involved meticulous planning, ensuring the animation didn’t overshadow the key message: the sleek simplicity of Ramp and what it represents.

Working carefully with the billboard’s dimensions, proposed viewpoints, and angles, we ensured that the animation was projected with technical accuracy, giving Ramp the precise final files required for the 3D installation. Placed on Madison Square Garden, the billboard saw significant foot traffic, with the creative and technical execution aligning perfectly to captivate viewer. Positioning was key, with subconscious alignment helping to distinguish Ramp within its competitive industries and staying ahead of trends.

The end result was a campaign that not only stood out but also elevated Ramp’s other marketing efforts, leveraging one of the most impactful methods of OOH advertising available today. This innovative approach helped Ramp further solidify its reputation as a modern and user-focused fintech leader.