For the past 80 years, Bombardier has shaped how people move around the world—from trains and Ski-doos to planes. Its iconic Learjet didn’t just enter the aviation industry; it invented the very notion of business aviation, fundamentally changing how executives and professionals travel. Later, Bombardier’s Global 7500 expanded the limits of how fast and far the industry could go, setting new standards in performance, range, and luxury.

Today, Bombardier continues to push the world of business aviation to new heights. It leads the charge in innovation, particularly in areas like emission reduction and sustainability, ensuring that the future of aviation is not only faster and more efficient but also greener. At the same time, Bombardier remains the trusted partner for safely transporting the world’s cultural, political, and business leaders across the globe. After masterfully transitioning from a manufacturing stalwart into a pure-play business aviation leader, all signs pointed to an exciting new chapter of remarkable growth and transformation.

However, to fully embark on this new journey, Bombardier needed a refreshed brand identity—one that would encapsulate its legacy of masterful craftsmanship and speak to how it serves individuals, businesses, and governments at a higher altitude. Such a pivotal shift in brand identity required equally bold and impressive content to accompany the launch of this new look. Once the Lippincott team expertly finessed the identity, we collaborated with them to produce captivating content, not only for Bombardier to use but also for Lippincott’s own portfolio, to showcase the success of this transformation.

This content wouldn’t have been fit for purpose without a high-end visualization of one of Bombardier’s signature jets. We meticulously crafted the plane, refined its texturing, and developed Lippincott’s livery to work seamlessly with the design. From there, guided by the golden tones featured in Bombardier’s new brand guidelines, we produced lighting reveals, sleek air stream animations, and striking pans of the plane, all designed to showcase the bold new identity. But Bombardier’s brand is far more than just its vehicles. We also developed a full suite of branded materials, from lanyards to suitcases, demonstrating the new branding’s versatility and its seamless translation across multiple physical touchpoints.