We are delighted to present our latest masterpiece, crafted with love and passion – Food Meets Charcoal. This project was born out of our dedication to creating unforgettable brand experiences, and we couldn’t be more excited to share it with you!
At dearbrand, we embarked on a journey to revolutionize the fast-casual dining landscape, and Food Meets Charcoal became the embodiment of our vision. Our mission was clear – to simplify the burger experience while infusing it with a unique twist that would leave a lasting impression on every customer.
Challenging the norm, we understood that we had to go beyond being just another fast-food restaurant or burger chain. We envisioned a brand that would stand out in its category, and that’s where the magic began.
Our team of creative minds passionately worked on developing a brand identity that would resonate with our target audience. The core concept revolved around the enchanting union of food and charcoal, a harmonious blend of flavors and grilling mastery.
With boldness and consistency as our guiding principles, we meticulously designed the visual elements that embody Food Meets Charcoal. The combination of two timeless colors symbolizes the perfect marriage of the culinary artistry of our mouthwatering burgers and the mesmerizing allure of charcoal grilling.
The heart and soul of the brand lie within its dynamic logo. A symbol of our playful personality, the logo captures the joyous experience of every bite, the sizzle of the grill, and the excitement that awaits our cherished guests.
From the moment you step foot inside, you’ll be embraced by the warmth of the charcoal, the aroma of freshly grilled delights, and the inviting atmosphere of our unique establishment.
As we challenge OYO and the competition, we do so with an unwavering commitment to creating an unparalleled burger experience. Our brand is more than a name; it’s a promise of exceptional taste, quality, and a dash of delightful creativity.
CREDIT
- Agency/Creative: DearBrand
- Article Title: Where Food and Charcoal Unite – Savor The Flavors!
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Jordan
- Agency/Creative City: Amman/Jordan
- Market Region: Middle East
- Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Illustration, Packaging Design
- Industry: Food/Beverage
- Keywords: Burger, Food, Restaurant, Design, Graphic Design, Brand, Brand Identity
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Credits:
Creative Director: Abdul-Rhman Abdul-Hadi