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Where Café Culture Meets Sustainable Winemaking: Nest Branding and Packaging Design by Byerlee Design

Where Café Culture Meets Sustainable Winemaking: Nest Branding and Packaging Design by Byerlee Design

Nest, South Australia’s latest beachside cafe and wine brand, is situated just steps from the beautiful sands at Kingston Park Beach. This exciting venture was proudly founded by the Rogers family, who are seasoned veterans in both the local café scene and the wine industry, bringing years of expertise and passion to their new endeavour.
In the 1980s, their family settled in McLaren Vale, taking over a vineyard property previously named ‘El Nido’ (Spanish for ‘The Nest’). They affectionately continued with the property name, becoming proud custodians to enjoy the beautiful and vast home as a place to grow and to be nurtured. This close connection to the land and a commitment to sustainable practices are at the core of their philosophy.

The decision to name their new café and wine brand ‘Nest’ was a natural fit, honouring their cherished upbringing and the legacy of their family’s connection with the land. This exciting chapter also marks their first venture into branded wines made from their own vineyard’s grapes, which were previously sold to neighbouring wineries.
Nest’s new cafe is their home away from home. It’s an architecturally designed space where guests can enjoy stunning views, food, coffee, and wines produced from their vineyard. Like their childhood home in McLaren Vale, it represents a place to relax, to be fed, and taken care of. Nest Wines honours their family’s continued labour of love with the land and the art of sustainable winemaking.

Clean and elegant by design, Nest’s branding features minimalist tones and textures reflective of the land, and the wines they’ve crafted. The logo subtly incorporates an egg and nest motif, symbolising the nurturing spirit of their childhood home and café. To strengthen this notion, Nest’s wine labels are thoughtfully printed on 100% recycled stock, created from post-consumer waste, reflecting their commitment to sustainability and respect for the environment. This thoughtful approach to their branding and product presentation serves as a constant reminder of their roots and the protective, warm environment they strive to provide for every guest.

CREDIT

  • Agency/Creative: Byerlee Design
  • Article Title: Where Café Culture Meets Sustainable Winemaking: Nest Branding and Packaging Design by Byerlee Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Adelaide
  • Market Region: Oceania
  • Project Deliverables: Art Direction, Brand Creation, Brand Design, Creative Direction, Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: nest, wines, McLaren vale, adelaide, south australia, beachside, coastal, wine label

  • Credits:
    Creative Director: David Byerlee

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