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When You Make Peace with Yourself, You Make Peace with the World, Designed by Studio Blackthorns

When You Make Peace with Yourself, You Make Peace with the World, Designed by Studio Blackthorns

Make Peace is a hypothetical line of conceptual craft beers dedicated to Human tolerance. “When you make peace with yourself, you make peace with the world” is a quote by Maha Ghosananda. He was a revered Cambodian Buddhist monk who served as the Patriarch of Cambodian Buddhism during the Khmer Rouge period and post-communist transition period of Cambodian history.

This project is a message of love and unity, a stretched-out hand to a global culture of tolerance, equality and anti-discrimination.
Every day, each and every one of us can stand up against racial prejudice and intolerant attitudes. This range is made up with 5 different cans : a pilsner, a double IPA, a pale ale, a strong XPA and an imperial stout. These cans have been designed by french creative agency Studio Blackthorns. This project is a part of its 366 Cans Challenge for the year 2020.

CREDIT

  • Agency/Creative: Studio Blackthorns
  • Article Title: When You Make Peace with Yourself, You Make Peace with the World, Designed by Studio Blackthorns
  • Organisation/Entity: Agency, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: France
  • Market Region: Global
  • Project Deliverables: Brand Creation, Brand Identity, Brand World, Graphic Design, Illustration, Packaging Design, Photography, Tone of Voice
  • Format: Can
  • Substrate: Metal

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