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What Problems Can Be Solved As A Result of Rebranding

What Problems Can Be Solved As A Result of Rebranding

Chemistry brands – LeVital

Levital exists on Kazakhstan market more than 5 years and locally is main competitor of Activia (Danone). Lately brand faced problems: outdated appearance and messy communications, poor range navigation and cannibalization inside of the range – low fat products looked exactly like regular. We fine tuned design so that fruit composition colours and shape would look more appealing. We showed main benefits of the product but left design very much familiar to consumer. Low-fat range gained utmost minimal design no flavours and changed most radically.

CREDIT

  • Design Agency: Chemistry brands
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: What Problems Can Be Solved As A Result of Rebranding
  • Brand / Project Name: LeVital - accurate work with existing brand
  • External Design Credits: creative designer Sergey Ishbulatov
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Research / Insight, Consumer Product Brand Architecture, Corporate Brand Naming, Corporate Brand Strategy
  • Design Deliverables: Consumer Structural Packaging Design, Consumer Retail Brand Design
  • Location: Russia
  • Market Country: Kazakhstan
  • Market Region: Asia
  • Product Category: Dairy
  • Consumer Packaging Format: Bottle

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