Chemistry brands – LeVital
Levital exists on Kazakhstan market more than 5 years and locally is main competitor of Activia (Danone). Lately brand faced problems: outdated appearance and messy communications, poor range navigation and cannibalization inside of the range – low fat products looked exactly like regular. We fine tuned design so that fruit composition colours and shape would look more appealing. We showed main benefits of the product but left design very much familiar to consumer. Low-fat range gained utmost minimal design no flavours and changed most radically.