• Project

  • Region

  • Industry

Wet Head Shampoo Student Packaging Design Concept

Wet Head Shampoo Student Packaging Design Concept

In search of a bright and unusual visual idea for Wet Head shampoo, the image of rain suddenly appeared.
Rain, especially a downpour, or a thunderstorm combines intense cleansing moisture and great refreshing and nourishing energy contained in a bottle. The idea was born to compare different types of hair with different types of rain: ordinary rain – straight and smooth hair; oblique, impetuous reminded of tangled, naughty and curly hair …

The weightless, soapy foam that formed on the head during the distribution of shampoo resembled a cloud that would soon pour in an invigorating rain, leaving behind a feeling of freshness and cleanliness.

The unpredictability of rain is conveyed by expressive, manual graphics and free layout of the text.

CREDIT

  • Agency/Creative: Sofi Vychuzhanina
  • Article Title: Wet Head Shampoo Student Packaging Design Concept
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: 3D Design, Art Direction, Brand Creation, Brand Design, Concept Art, Packaging Design
  • Format: Bottle
  • Substrate: Plastic
  • Industry: Health Care
  • Keywords: Wet Head shampoo

  • Credits:
    Tutor, mentor: Leonid Slavin
    3D artist: Andrew Polukhov
    Art director, designer: Sofi Vychuzhanina

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
6
Good
Vote
6
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
6
Good
Vote
5
Bad
Vote
2
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
6
Good
Vote
6
Bad
Vote
0