In the heart of New York, Forty 2 isn’t just another café — it’s a gathering place, a statement, and a cultural touchpoint for the new generation. This isn’t where you stop for a generic latte on your way to the office. It’s where ideas spark, friendships deepen, and creativity thrives over cups of coffee brewed with care.

The moment you step inside, the air is alive with the aroma of freshly ground beans, sourced from small farms that prioritize sustainability, community, and craft. Every bean tells a story — of soil, of tradition, of hands that cultivated it with intention. At Forty 2, those stories aren’t hidden. They’re brewed into every cup. Each pour is a reflection of our commitment to specialty coffee and to creating an experience that Gen Z can claim as their own.

But at Forty 2, it’s not just about what’s in the cup. It’s about the culture built around it. Coffee is the centerpiece, but the heartbeat is the community that forms here. The café pulses with an atmosphere that feels alive: a space designed not only for sipping but for connecting, creating, and slowing down in a city that never does.

Here, you’ll find students sketching out ideas between classes, freelancers setting up shop with laptops, and groups of friends catching up over iced pour-overs or brunch spreads. The soundscape is a balance — conversations blending with curated playlists that feel both fresh and timeless, never overwhelming but always inspiring.

Design meets flavor meets community. That’s the triad that defines Forty 2.

At Forty 2, the branding doesn’t shout — it speaks in style. Every detail, from packaging to menu design, is intentionally simple, but simplicity here doesn’t mean plain. It means considered.

Gen Z connects with brands that feel relatable, bold, and stylish without being pretentious. That’s why the menu typography is sharp and modern yet approachable, why the packaging uses clean lines with pops of color that make a croissant bag or a coffee cup Instagram-ready without trying too hard.

The goal isn’t to create objects. It’s to create moments worth sharing. Every coffee, pastry, and brunch plate doubles as a design piece in the daily lives of our community.