WESA is a construction and engineering company located in Baku. The objective of the project was to create a new logo and brand identity that would reflect the company’s values, mission, and commitment to quality, safety, and sustainability in the construction industry.
The process of creating the new branding for WESA began with research and analysis of the company’s history, target audience, and competitors. We wanted to understand the company’s unique strengths and values and how we could communicate these through the new branding.
Once we had a clear understanding of the company’s identity, we began sketching and experimenting with different design concepts. We created several iterations of the logo, playing with different shapes, colors, and typography. After receiving feedback from the WESA team, we refined and finalized the logo design.
The color palette used in the logo and visual identity is inspired by the colors of construction industry. The new logo features a sleek, modern design that captures the company’s spirit of innovation and progress, and the typography used is clean and professional.
In addition to the logo, we also developed a visual identity system, including guidelines for the use of the new logo and visual elements, as well as messaging and tone of voice recommendations to ensure consistency in all company communications.
We are extremely pleased with the final outcome of this branding project and are confident that the new branding will be an important step forward for WESA Construction Company. The new branding will help the company to better connect with its customers and partners, and will help them to stand out in a competitive market.
- Agency/Creative: M2plus Studio
- Article Title: WESA Construction Brand Identity By M2plus Studio
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Azerbaijan
- Agency/Creative City: Baku
- Market Region: Asia
- Project Deliverables: Brand Guidelines, Brand Identity, Branding, Editorial Design, Graphic Design, Logo Design
- Industry: Construction
- Keywords: construction, engineering, real estate, branding, brand identity
Graphic Designer: Mubariz Yusifzade
Graphic Designer: Mehman Mammedov