Angelato is ice cream for a young woman who knows exactly what she wants today. She is open to everything new, loves to indulge herself, and definitely knows a lot about pleasures. The graphic elements of the package make reference to the aesthetics of old times but in a new way. We reinvented traditional symbols such as nimb and angel wings in a contemporary way to reflect the authenticity of this incredible product. This is an invitation to play with feelings and anticipate pleasure.
CREDIT
- Agency/Creative: Wellhead
- Article Title: Wellhead Creates New Packaging Design for Milkom
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Packaging Design, Research
- Format: Wrap
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
