Kapilú Hair Studio is where self-care becomes self-expression. Founded by Ecuadorian stylist Erika Ollague, this intimate studio specializes in cuts and color that enhance rather than erase – because true beauty starts by honoring what’s already there. Currently running her passion-powered solo practice, Erika approaches hair as both craft and connection: every strand gets her full attention, every client leaves feeling seen, not serviced.
More than a salon, Kapilú is a haven for effortless transformation. Erika’s work reflects her life as a mother, traveler, and curious creative – blending global textures with a lived-in philosophy. The result? Hair that’s healthier, bouncier, and unmistakably yours – the kind that makes you catch your reflection and smile.
The Brand Identity
Kapilú’s visual language translates Erika’s philosophy into a cohesive design system. The logo’s custom organic shapes and fluid curves mimic the movement of hair. A warm, earthy color palette—inspired by Ecuador’s landscapes—creates an inviting atmosphere, paired with typography that balances elegance and approachability. The brand is designed to feel like an extension of Erika’s hands-on care: intentional, personal, and quietly luxurious.
This branding distills that magic into visual form: Rebellious enough to feel alive, refined enough to feel timeless. The identity system mirrors Erika’s hands-on care – where organic shapes meet precision, and every detail whispers: “You’re in good hands.”
CREDIT
- Agency/Creative: TakeThree Studio
- Article Title: Welcome to Hairadise: Branding Kapilú Hair Studio Where Haircare Meets Heartcare
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Ecuador
- Agency/Creative City: Quito
- Market Region: South America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Branding
- Industry: Beauty/Cosmetics
- Keywords: Hair design, personalized haircare, transformative beauty, confidence-building, self-care branding, bespoke hairdressing, Erika Ollague, Kapilú Hair Studio, rebellious elegance
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Credits:
Naming: TakeThree Studio
Brand Direction, Design & Development: TakeThree Studio
