Biohacking is a way to upgrade your body and mind to achieve your goals, improve your health, and gain peace of mind and motivation. Biohacking Mantra is a lifestyle brand built around the ideology of biohacking. For women and men. For all ages. For everyone who is interested in living “100%”. Almost any dictionary will tell us that a mantra is a sacred incantation repeated many times, which is credited with healing and spiritualizing power.
This image and meanings perfectly reflect the essence of the product. About the brand In the name Biohacking Mantra, we have laid a little irony, a play of meanings and a certain cultural code for the audience. Repeat the mantra to work on yourself and improve.
For each of the products, we have developed individual packaging with illustrations that reflect the characteristics of the components, while maintaining the uniform mood and character of the brand.
In the visual image, we revealed the idea of a secret society and added symbolism. We developed a unisex style and focused on the visual aesthetics of the product: laconic colors, detailed and, we will not be afraid of the word, elegant illustrations, emphasis on the logo and product name. There are many details, but nothing distracts from the essence and purpose. This approach is not typical for products in this niche, and it helps to stand out.
Biohacking Mantra Coffee is the flagship product of the line. The whole story began with him.
It is a natural instant coffee with coconut milk and MCT sourced from organic coconut oil. One cup in the morning on an empty stomach can completely replace breakfast for you, replenish calories and relieve hunger for 3-4 hours. This biohacking recipe energizes everyone on the to-do list.
Also in the Mantra line: premix for coffee houses, MTC Powder, Biohacking Mantra Capsules, Ginkgo Biloba + Gotu Kola, Gaba, L-Tyrosine Amino Acid, 5-HTP.
- Agency/Creative: WeissWater
- Article Title: WeissWater Designs Brand and Packaging Design for MCT Mantra Biohacking Product Range
- Organisation/Entity: Agency
- Project Type: Product
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Novosibirsk
- Market Region: Asia
- Project Deliverables: 3D Design, 3D Motion, Art Direction, Branding, Illustration, Product Design
- Industry: Health Care
- Keywords: Supplements for sports
Creative Director: Saiko Alexander