DO4A is a true veteran of the supplement game — a brand that helped shape the industry across the CIS region. With over 11 years on the market, DO4A has built a name as a trusted retailer and the creator of its own product line, DO4A Lab. Their commitment to excellence and scientific approach to formulation quickly earned them a dedicated following among athletes and fitness enthusiasts. Building on this foundation, DO4A expanded beyond supplements to become a comprehensive fitness lifestyle brand.

DO4A Is a lifestyle

Lifestyle is at the core of our creative concept. In today’s dynamic world, sport has transcended its traditional boundaries, breaking free from the confines of conventional gym spaces to become seamlessly woven into the fabric of daily living. And DO4A evolves into an urban essential: a symbol of movement, motivation, and modern routine. This rebranding takes sports nutrition beyond the realm of bodybuilding. Muscle gains are no longer the only goal. Sport becomes part of your life — like your morning coffee or favorite playlist, and as essential as any other daily habit that defines your way of living.

Sport Is a lifestyle

The new brand identity is bold, streamlined, and dynamic. We reimagined the logo, distilling it down to the powerful and memorable D4. The product packaging — sleek black jars — became the foundation of the visual system, complemented by color-coded accents to differentiate each product line. The result is a rebellious yet heroic brand image — one that doesn’t just motivate, but confidently shows what it stands for.