“We were excited to work with Corpus Christi Texas’ first specialty coffee roasters, Roastorium. Being a small town with a budding coffee culture, it was important to make an inviting and easy to understand package and labeling system. With that in mind, we chose 3 bold color ways and patterns to represent light, medium, and dark roasts. We sketched out coffee plants to subtly showcase to the customer the process each bean goes through from being picked, shipped, roasted, and packaged. Roastorium continually seeks out specialty beans from across the world, so we created a custom sticker system so that each small batch can be labeled, printed and each individual roast date can showcase the freshness of each bag.”
CREDIT
- Agency/Creative: Weekday Studio
- Article Title: Weekday Studio – Roastorium
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
