The secret to standing out in an industry where we’ve completed numerous projects lies in finding the individual touch for each one. This personalized approach is the answer to any challenge, ensuring that every brand we work with has its own unique identity. It’s not just about creating; it’s about discovering something new and meaningful each time. Our experience with “Aprici” is a perfect example of this philosophy in action.
When we took on the “Aprici” project, we didn’t just develop the branding; we also crafted the name itself. It wasn’t just about picking a name; it was about building a whole legend around it. We imagined a mythical goddess named Aprici, who possessed the extraordinary power to bring light and warmth to a desolate land. Her touch transformed barren soil into a vibrant paradise, filling it with fruitful trees. These trees provided sustenance to starving villagers, and from their bountiful harvest, a divine drink was created and named “Aprici.” This story didn’t just give the product a name; it gave it a soul, a deeper connection that resonates with its audience.
But our journey didn’t stop at storytelling. We took the essence of this legend and carried it through every stage of branding. From the initial concept to the final packaging design, every element was meticulously crafted to echo the story of Aprici. The packaging was not just a container but a continuation of the narrative, designed to evoke the warmth, vitality, and divine nature of the goddess’s gift. We ensured that every detail, color, and texture reflected the brand’s mythical origins.
By focusing on such personalized narratives, we don’t just create brands—we create experiences that linger in the minds of consumers. This is how we turn the challenge of working across diverse industries into an opportunity for exceptional storytelling and brand development. Each project is a new adventure, a new story waiting to be told, and it’s this approach that sets our work apart, ensuring that every brand we touch is not just another project, but a legend in its own right.
CREDIT
- Agency/Creative: Wedo Creative Solutions
- Article Title: Wedo Creative Solutions Transforms Aprici into a Mythical Brand with Custom Naming and Unique Branding Strategy
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Europe
- Project Deliverables: 3D Design, Brand Naming, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Packaging design, Naming, Storytelling, Logo Design
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Credits:
Creative Director: Davit Hovagimyan
Art Director: Sona Paytyan
Graphic Designer: Sargis Ghazaryan
3D Artist: Avetiq Nersisyan