Our team was thrilled to undertake the rebranding of the city’s cherished “Karandash” stationery store, an iconic and colorful landmark deeply rooted in the community’s heart. The challenge was to revitalize its image while preserving the essence that has made it so beloved. We envisioned a final result that embraced minimalism and simplicity, creating a modern aesthetic that still honors the store’s history. While we decided to retain the original color palette, we introduced a subtle, contemporary twist to give it a fresh and engaging appeal.

At the core of this rebranding effort is the new icon, which plays a central role in representing the store’s identity. The name “Karandash” immediately brings to mind the image of a pencil. Our design focus was on the pencil’s nib, symbolizing the essence of the stationery products the store offers. This choice not only connects directly with the store’s offerings but also embodies the precision and creativity inherent in stationery.

With the rebranding, “Karandash” now features a sleek and modern look that still respects its charm. The updated logo and color scheme provide a refined, minimalist appearance while staying true to the store’s past. We are confident that this fresh design will appeal to both long-time patrons and new visitors, enhancing their experience with a sophisticated, engaging visual identity. Welcome to the rebranded “Karandash,” where tradition seamlessly meets contemporary elegance in a beautifully simplified design, perfectly suited to modern tastes and expectations.